LOGO DESGIN

While designing my logo I wanted to create something that is transferable, recognizable, and something that represents me in elemental parts. My logo is built up of 3 parts, a rectangle, a san, and a serif font.

My inspiration for the rectangle was from the 1975’s early branding, as-well I believe a rectangle is a classic shape. In recent years circles and geometric shapes have been dominant in the market of logos, designs (both in art and interior designs), and tattoos, so the rectangle/ square shape is a classic and won't go out of style.

Choosing a font is by far the hardest part as the san serif fonts need to work together and flow. Serif fonts (description below) are a way to represent you or your companies ‘feel’, as something with pointed edges and a thick/bold font gives off a more corporate feel. Whereas a more handwritten, slightly rough fonts can give off a child-like, small business or millennial feel. Extremely cursive or curled fonts are more feminine and would be seen in the beauty world. My font I believe is a gender-neutral font, that is in the middle between cursive and handwritten. My choice of san fonts was based on the thickness of both the rectangle and the serif font.

My logo was designed to give off a professional feel, without limiting widespread appeal. My mannerism and personality in regards to the workforce is very professional and put together, but also still approachable and friendly. I believe my logo reflects this and who I aspire to be in the photography industry.

My logo is also transferable, as the main design is displayed on my website, but can also be on business cards ect. The text within the rectangle is my watermark and will appear in photographs. The same serif font used, has been redesigned to apparel more like a signature that can be used on graphic designs, photographs, business cards, or any other document.

While designing my logo I trialed various types of shapes and fonts. The logo below I believe is successful as the contrast of lines, overall triangle shape, simplest designs, and use of shapes was utilized to create a corporate style design. Although this design was successful it felt to Profesional, and didn't represent myself or the brand I am trying to create.

San fonts: In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes.

Serif fonts: In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. This also includes cursive and handwritten font styles.

San-Serif fonts: In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less stroke width variation than serif fonts. They are often used to convey simplicity and modernity or minimalism.